1980's: A Decade of Marketing Challenges
-15%
portes grátis
1980's: A Decade of Marketing Challenges
Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
Miller, Stephen W.; Bellur, Venkatakrishna V.
Springer International Publishing AG
10/2016
345
Mole
Inglês
9783319386751
15 a 20 dias
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges.
Preface.- Foreword.- Channels of Distribution.- Consumer Behavior.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing Research.- Non-Profit and Health Services Marketing.- Promotions.- Public Policy.- Quantitative Marketing.- Research in Progress.- Miscellaneous.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges.
Preface.- Foreword.- Channels of Distribution.- Consumer Behavior.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing Research.- Non-Profit and Health Services Marketing.- Promotions.- Public Policy.- Quantitative Marketing.- Research in Progress.- Miscellaneous.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
