Online Brand Communities
-15%
portes grátis
Online Brand Communities
Using the Social Web for Branding and Marketing
Aguilar-Illescas, Rocio; Anaya-Sanchez, Rafael; Molinillo, Sebastian; Martinez-Lopez, Francisco J.
Springer International Publishing AG
12/2015
253
Dura
Inglês
9783319248240
15 a 20 dias
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
