Managing Reputation in The Banking Industry

Frontmatter. - Part I: Theoretical Foundations. .- Chapter 1: Reputation, Reputational Risk And Reputational Crisis In The Banking Industry: State Of The Art And Concepts For Improvements. - Chapter 2: Reputation, Reputational Crisis And Corporate Social Responsibility Of Banks: Measurement And Relationships.- Part II: Learning From Case Studies.- Chapter 3: The Libor Case And Focus On Barclays.- Chapter 4: The Case Study Of Goldman Sachs.- Chapter 5: The Case Study Of Lehman Brothers.- Chapter 6: Unicredit And Reputation: A Journey Integrating Stakeholders' Perceptions Into Business Planning And Strategies.- Chapter 7: Intesa Sanpaolo: A Case Study On Reputation Management And Its Relationship To Corporate Social Reputation.- Part III: From Experience To Knowledge.- Chapter 8: Managing Reputation: Reflections And Operational Suggestions.

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• Finanças
• Antropologia social e cultural
• Sociologia
• Ética dos negócios
• Contabilidade de getão e contabilidade geral