Internationalizing Firms
-10%
portes grátis
Internationalizing Firms
International Strategy, Trends and Challenges
Cannavale, Chiara; Calvelli, Adriana
Springer International Publishing AG
10/2018
232
Dura
Inglês
9783319915500
15 a 20 dias
This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets.
1. Determinants of Internationalization.2. International Strategy.3. Market Entry Strategy.4. Outsourcing and Reshoring.5.Key Risks of Internationalization.6. The Role of Culture in Internationalization.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets.
1. Determinants of Internationalization.2. International Strategy.3. Market Entry Strategy.4. Outsourcing and Reshoring.5.Key Risks of Internationalization.6. The Role of Culture in Internationalization.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
