Inter-Regional Place Branding
-15%
portes grátis
Inter-Regional Place Branding
Best Practices, Challenges and Solutions
Jacobsen, Bjorn P.; Zenker, Sebastian
Springer International Publishing AG
10/2016
184
Mole
Inglês
9783319382357
15 a 20 dias
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
Inter-regional place branding and the role of so-called meta-brands.- The relationship between different levels of place for place branding.- A co-operative approach to local and regional development.- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce.- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement.- Cross-border place branding: the perception of citizens.- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development.- Best Practices of Cross-border Place Branding in Europe.- Reaching a "Critical Mass": Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada.- Cross-border Place Branding: "Zooming in" the potential case of North of Portugal and Galicia.- One regional marketing project, two and a half regions - evaluating marketing activities of regions with respect to different stakeholder perspectives.- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
Inter-regional place branding and the role of so-called meta-brands.- The relationship between different levels of place for place branding.- A co-operative approach to local and regional development.- Factors Influencing the Choice of a Living Destination of a Highly Skilled Workforce.- Development of Methodology for Measuring the Residents Utility within the Place Marketing: Problem Statement.- Cross-border place branding: the perception of citizens.- Inter-regional place branding concepts: the role of amenity migration in promoting place- and people-centred development.- Best Practices of Cross-border Place Branding in Europe.- Reaching a "Critical Mass": Analysis of Inter-Regional Co-operation amongst Communities in Ontario, Canada.- Cross-border Place Branding: "Zooming in" the potential case of North of Portugal and Galicia.- One regional marketing project, two and a half regions - evaluating marketing activities of regions with respect to different stakeholder perspectives.- Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
