Innovation Management
-15%
portes grátis
Innovation Management
Effective strategy and implementation
Mitchell, Rick; Goffin, Keith
Palgrave Macmillan
10/2016
440
Mole
Inglês
9781137373434
15 a 20 dias
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.
1. Understanding Innovation and Innovation Management.- 2. Innovation in Context.- 3. Service Innovation.- 4. Developing an Innovation Strategy.- 5. Generating Innovative Ideas.- 6. Selecting the Innovation Portfolio.- 7. Implementing Innovations.- 8. People, Culture and Organization.- 9. Innovation-Performance and Capability.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.
1. Understanding Innovation and Innovation Management.- 2. Innovation in Context.- 3. Service Innovation.- 4. Developing an Innovation Strategy.- 5. Generating Innovative Ideas.- 6. Selecting the Innovation Portfolio.- 7. Implementing Innovations.- 8. People, Culture and Organization.- 9. Innovation-Performance and Capability.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
