Electronic Commerce
-15%
portes grátis
Electronic Commerce
A Managerial and Social Networks Perspective
Liang, Ting-Peng; Turban, Efraim
Springer International Publishing AG
10/2016
791
Mole
Inglês
9783319362700
15 a 20 dias
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.
Overview of Electronic Commerce.- E-Commerce: Mechanisms, Infrastructure, and Tools.- Retailing in Electronic Commerce: Products and Services.- Business-to-Business E-Commerce.- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.- Mobile Commerce and Ubiquitous Computing.- Social Commerce: Foundations, Social Marketing, and Advertising.- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce.- E-Commerce Security and Fraud Issues and Protections.- Electronic Commerce Payment Systems.- Order Fulfillment Along the Supply Chain.- EC Strategy, Globalization, and SMEs.- Implementing EC Systems: From Justification to Successful Performance.- E-Commerce: Regulatory, Ethical, and Social Environments.- Launching a Successful Online Business and EC Projects.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.
Overview of Electronic Commerce.- E-Commerce: Mechanisms, Infrastructure, and Tools.- Retailing in Electronic Commerce: Products and Services.- Business-to-Business E-Commerce.- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.- Mobile Commerce and Ubiquitous Computing.- Social Commerce: Foundations, Social Marketing, and Advertising.- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce.- E-Commerce Security and Fraud Issues and Protections.- Electronic Commerce Payment Systems.- Order Fulfillment Along the Supply Chain.- EC Strategy, Globalization, and SMEs.- Implementing EC Systems: From Justification to Successful Performance.- E-Commerce: Regulatory, Ethical, and Social Environments.- Launching a Successful Online Business and EC Projects.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
