Advances in National Brand and Private Label Marketing
-15%
portes grátis
Advances in National Brand and Private Label Marketing
Fourth International Conference, 2017
Yague Guillen, Maria Jesus; Martinez-Lopez, Francisco J.; Ailawadi, Kusum L.; Gazquez-Abad, Juan Carlos
Springer International Publishing AG
06/2017
210
Mole
Inglês
9783319597003
15 a 20 dias
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Part I: Consumer Behavior I.- Part II: Branding.- Part III: Social Media and Online Context.- Part IV: Consumer Behavior II.- Part V: Strategic Issues and Theoretical Research.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
Part I: Consumer Behavior I.- Part II: Branding.- Part III: Social Media and Online Context.- Part IV: Consumer Behavior II.- Part V: Strategic Issues and Theoretical Research.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
